Since I work in advertising, my holiday planning has always started during the summery days of July and the months leading up to Christmas are measured daily by a moving quota target. Recently, I joined the DE&I (Diversity, Equity & Inclusion) Council at work. When we were discussing content for a holiday note to the wider team, I realized that amidst the increasingly ambitious targets, we rarely took time for pause to think about the most important thing during this season: giving to others and to those in need.